SMM training. SMM specialist: from creating a community to launching advertising. “Now I don’t have problems with what I should write on social networks as part of the project!”
Olesya Melnik
Writes about design and marketing in Skillbox. From 2011 to 2017, she wrote about business in business media, co-founder of the copywriting agency Paragraph.
If you have never dealt with marketing, you should start with general educational books on advertising, and only then focus on SMM. In any case, your task is to interest the target audience and sell the product, and in order to do this, you need to understand how marketing works and what techniques are good from time to time. Start with this:
- Marketing Hack by Phil Barden
- Content Marketing by Michael Stelzner
- "Customers for Life" by Carl Sewell
- "Marketing at 100%" by Igor Mann.
Articles and professional blogs
When there is not enough time for books or you are interested in a specific topic, it is best to turn to professional blogs and articles. They contain much more up-to-date information and practical advice. Here you can also ask for advice from the author or other commentators.
The Texterra agency talks about Internet promotion in general, while the SMMplanner service focuses on working in social networks. SMM cases can be found on the Spark blogging platform, among the materials habr and vc.ru, as well as here.
Materials from the blog on SMM
Webinars and video blogs
Webinars and workshops on SMM provide comprehensive knowledge: they will explain the theory and show you how to put it into practice at the same time. Usually, webinars are held at the scheduled time, and after recording, they are made available to the public or sent to all participants. If you want to get the maximum benefit, try to be in time for the live broadcast - you will be able to communicate with the speaker, clarify incomprehensible things and ask for advice.
One of the Skillbox webinars on SMM
Free webinars and lectures are held by almost all online schools. You can follow Skillbox broadcasts on our special .
If you don't have time to participate in webinars, find some YouTube channels about marketing and watch videos in your free time. In video channel SeoPult a lot of information about promotion, content creation and SMM services. Interesting SMM guides are compiled by the CEO of the GreenPR agency Damir Khalilov, but talks about reputation management, SEO and SMM in his blog Head of Sidorin Lab Dmitry Sidorin.
Podcasts
If you are good at hearing information and want to save time, listen to podcasts. This can be done in transport, while walking, in parallel with breakfast or before bed, which means that you do not have to allocate precious hours for this, as is the case with articles and vlogs.
Many people use social networks, in particular VKontakte, only for communication and entertainment. Although the possibilities of such sites are much wider. In social networks, you can promote your business, attracting a large number of leads, start new projects, etc.
Today we will tell you about SMM promotion on VKontakte, whether it is worth learning, and also where and how to do it.
Training SMM promotion - is it easy or difficult?
First, let's understand what SMM is. This abbreviation stands for Social Media Marketing, which in Russian means social media marketing. As a rule, people learn how to promote their groups right away. If you want to make money by promoting the VK group, then you should learn how to find valuable information. To succeed, you have to practice every day.
You can also delve into all this and study each of the points in more detail. For example, learn how to set up high-quality targeting or skillfully select communities for advertising. It all depends on your desire and goals. If you set reasonable goals when training for a CMM manager, then everything can be achieved.
Types of training
You can learn SMM promotion on VKontakte, both for a fee and for free.
Paid training involves the passage of a specific course, where your progress will be monitored by a mentor (perhaps your personal trainer). He will tell you what to do and how, explain, answer your questions and help you along the way of learning.
In addition, you will study according to a pre-designed and tested curriculum. Professionals have taken care of this for you. That is, you do not have to think about what video lessons to watch, what to learn, etc., not knowing in what order to do it.
Free education implies self-study of the profession through various videos, lessons, etc. You can find similar material everywhere (on YouTube, on VKontakte, on the Internet). Here you are your own boss. You decide what to learn and in what order.
SMM promotion courses
Today on the Internet there are a huge variety of different courses on SMM promotion. It is easy to get confused in them, and even easier to run into a poor-quality service. To avoid this, we recommend studying in the courses below:
Outcome
Today we talked with you about SMM promotion on VKontakte. Now you know how to scale your business and why you should not neglect this method of attracting customers. We hope the article was useful to you.
I am periodically asked to recommend courses in social media marketing (Social Media Marketing). Social networks have long become a full-fledged direction for business development and a sales channel, because it is in social networks that Internet users spend most of their time. Anyone who does not understand the logic of promotion in social networks remains practically unarmed.
In RuNet there are many paid and free courses and training programs for various SMM tools, giving the in-demand Internet profession of an SMM specialist or SMM manager from scratch to employment. This article differs in that only best online courses on SMM for beginners, on which you can study this subject. Let's go from best to free.
Unlike many other online schools, the Republic SMM school specializes in teaching social media promotion. In a three-month course on social media promotion, which starts on May 20, they promise to teach how to effectively design a community, develop a content plan, collect target audience segments, set up ads, increase engagement and receive first orders.Training on your project, teacher support, feedback and training certificate. Get details and reviews, download the program or register via .
2. I am a PRO SMM marketer
An extensive two-year marketing training program with a job guarantee. Here you will consistently go from studying the basics of SMM to the most interesting specializations for you personally. Online classes with the strongest teachers, live meetings and employment consultations, as well as workshops. The most interesting thing is that if you do not have money for training, then you can enter the profession for free, and start paying for the course after getting a well-paid job. Find out more and sign up for the course here.
3. Practical intensive course SMM manager
An even simpler option is a four-hour intensive from the April agency on the Skillbox platform, which costs from 12,000 to 20,000 rubles. Feedback from teachers is also included in this course. Registration via this link.
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4. SMM-manager - a profession from Netology
People love to search, download, and subscribe to free courses, but usually they gather dust somewhere and their hands do not reach, because there is not enough motivation to go through them. Therefore, I always recommend taking paid courses in which you invest money in order to recoup them. Moreover, there are often installments and assistance with employment.
For example, almost all Netology courses have such conditions, including a large seven-month course that involves mastering the profession of an SMM manager. Here they learn how to develop an SMM strategy, set up ads on Facebook, Instagram, VKontakte, MyTarget, and work with the community. The cost is from 54,900 to 74,900 rubles. Details and registration at this link.
5. SMM manager from Convert Monster
Well "Social Media Specialist, SMM Manager" will give you a complete understanding of all the mechanisms for attracting real profits from social networks at minimal cost. The course includes all our developments in social media promotion over the past 2 years - all technical tools and step by step instructions generating income from social networks that we have developed based on the launch of 60+ successful projects. All classes are held in real-time format. We monitor all changes in social networks, and before each stream we update the program - we exclude obsolete tools and add new features. On the course you will study only what works right now! Registration for the course this link . The first lesson can be attended for 0 rubles!
6. "SMM-specialist" from TexTerra
A paid course on the TexTerra platform will help you understand SMM. Classes are held 2 times a week for an hour and a half for three weeks. Here you will acquire the skills necessary to promote your brand or group on VKontakte, FB, Instagram, set up and launch targeted advertising, as well as the basics of working with the target audience. See details and register .
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7. Instagram promotion course
For those who want to focus on one of the most popular social networks - Instagram, there is a twelve-week course from EpicStars bloggers and practitioners. Here you will be told about creating an account, working with content, targeted advertising and working with bloggers. Sign up for future insta marketers at this link.
8. Profession Targetologist from Skillbox
Annual educational program with a guarantee of employment, in which you will learn a new relevant profession from scratch, receive the first orders already during the training and a finished portfolio by the end of the course. Learn how to set up ads on popular social networks and use complex targeting tools: myTarget, Popsters and Target Hunter. Details and registration for the course at this link.
9. Profession Targetologist from Ingate
Targeted advertising is a very popular and highly paid direction in SMM. The targetologist manages advertising budgets and traffic flows based on numbers. In the targeting course from Ingate, you will learn how to set up ads on VK, Facebook, Instagram and MyTarget. Graduates of the course will be able to work both as freelancers and will have the opportunity to find a job at Ingate, one of the top Internet marketing agencies. Details and registration and .
Why is online better than St. Petersburg, Moscow and Ivanovo?
But learning social media marketing requires maximum immersion in online - reading blogs, watching videos, communicating in professional communities. Learning in a classroom at desks here no longer makes any sense and is fundamentally not tied to the region. The best experts are still concentrated in Moscow, but at the same time they strive for maximum coverage in the regions via online, so I think that it is not worth signing up for any local courses.
Subscribe to our community
Marketing and promotion in social media (SMM)
This course complies with the requirements of the draft professional standard "Internet Marketing Specialist".
Attention! All students of the course must have accounts in the social networks VKontakte, Facebook. Instagram and Odnoklassniki accounts are welcome.
The explosive growth of social media a few years ago forced many companies to start allocating large budgets for promotion in them. This course will put you on the cutting edge of the social media takeover trend. You will learn how to attract a loyal audience to a product or brand, expand your market share and solve other business problems. You will receive complete information about all promotion methods: reputation monitoring and management, promotion in networks, blogging, new wave social networks, etc. And also get the skills to audit the effectiveness of advertising SMM campaigns.
The course is built on a large number examples and case studies. The knowledge and experience of a teacher-practitioner in the field of Internet marketing work for you. This course is a unique chance for a modern marketer!
Well calculated for beginners in the field of Internet marketing, small business owners interested in solving their current business problems, managers of medium and large business interacting with contractors and performers in the field of Internet marketing, as well as for everyone who is interested in SMM (social media marketing), SMO (social media optimization).
The course will definitely interest specialists in search engine promotion and contextual advertising, heads of sales and marketing services, advertising and public relations, content managers, SMM managers, Internet marketers, Internet project managers.
The course program provides sufficient knowledge to pass the SMM Expert exam at RDC.center, which is an industry standard for SMM specialists. The listener is given the opportunity to take a trial exam for free!
Course participants will also receive free access to the social network analytics system from the partner of the Specialist Training Center, the Amplifer company.
We are often “molested” with requests to write a step-by-step guide to SMM, as if “for dummies”. People often associate such complaints with the fact that we seem to have so many articles on the blog, and people want “well, what exactly?”
Ok, we give up and decided to write a simple (seemingly) SMM guide in which we will tell you step by step what to do and how. One caveat: for each item we have already written an article, and not even one, we will give references to them, but if you do not want, you can not read them.
If you need to learn right here and now how to do SMM correctly, then go ahead!
Step 1 - Understand/Introduce Your Audience
You will need the so-called.
You can not do something from the next steps, or do something “crooked”. But without a portrait of the consumer - just nowhere.
If you haven't really thought about who your customer is, who you work for, then it will derail all your other work in SMM.
You can not do as detailed as described in the article, BUT be sure to work out issues such as - what a person wants to get is its desired end result, and what a person is afraid of / what annoys him.
Step 2 - create
Start by simply writing down in a file all your ideas about what search queries people in your customer profile will make.
Starting from the banal "buy wallpaper in Moscow", ending with "what to do if the linoleum went in waves."
Then, based on your ideas, create a semantic core (as described). This tool is great for creating a semantic core.
Step 3 - Website
If you have it - get it. If it doesn't exist, it must be made.
Making a simple do-it-yourself website now costs about 0 to 10,000 rubles, if you entrust it to some contractor, the price will be up to 20,000 rubles.
No, there are any contractors, it happens that they will ask you for 100,000 or more than a million. But the price is right. A simple online store - up to 50,000 rubles.
Step 4 - fill the site with content
You have created a semantic core - now you just need to take and write articles for each cluster. It is not necessary to first make ALL content for the site, and then start SMM.
no, do it a dozen or two useful articles that answer the wishes or fears of your customers, and correspond to the semantic core, and you can already start SMM.
For posting, you will naturally need pictures. Here is the most accessible of the paid photo banks.
(But at the same time you must keep creating new articles! You will not "get off" with the fact that you wrote 20 articles and that's it!)
If you don’t have the strength to make content on your own, we can certainly help + there are many other agencies.
Step 5 - start leading your communities on social networks
At a minimum, you need to make a VKontakte group, a Facebook page, a group in Odnoklassniki. .
Post your articles from the previous step there at a rate of at least 2 per week. It's enough! Send to hell those who say that you need to fast 6 times a day.
Read more about maintaining communities written.
For posting, you can use a scheduler that allows you to do “deferred posting” - for example, this one, but in general there are many different ones.
Step 6 - recruit at least 200 people into the communities
Step 7 - Start Promoting the Community
It has been written about in great detail. In short, you should try the following:
- Regular advertising (targeting) in your social networks - naturally, using targeting on those people who you need, on competitor communities or on an active audience from thematic communities (which can be selected using Cerebro and similar services).
- Paid posts in popular communities in your topic (via sociate.ru)
- If you are unable to get new members from the target audience in this way for less than 20 rubles per person, you should try paid invitations and contests.
- As a result, you choose the most cost-effective way to recruit subscribers from the target audience for you, and lean on it as tightly as your budget allows.
If you don’t have at least 10,000 rubles a month to promote the community, you don’t even have to start any SMM. Nothing will grow on its own.
Step 8 - periodically make offers to buy
Throw in your group offers to buy something or order from you. SOMETIMES (not always! - more precisely, not more often than non-commercial materials). In any form - promotions, prizes, discounts, or at least just links to product cards in an online store.
Step 9 - promote the community for activity
That's all!
If you have gathered at least more than 5,000 people (normal, honest, not bots) into a group and still can’t sell your products/services, then you did something radically wrong: either your product/service is not needed in principle , either you have something wrong with the price, or some other problem in business.
Either the product is too expensive, or you did not correctly identify the pains of your consumers, you could not convincingly answer them, convince them that you are the one who will relieve them.
Does this all seem too complicated to you? Are you ready to say “fuck it all, you better just do it instead of me”? — OK, — we will help develop a client profile, fill your communities with interesting thematic content, promote them and promote them for activity
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