There was the last update of Yandex. What are updates and types of Yandex updates. Does everything count?
So, let's figure out what a search engine update is. In this post I will tell you what PS updates are, where to look for them, how to analyze ups and use them for the benefit of your site.
Update - what is it?
Update (update, popularly "ap") is an update or adjustment of the algorithms for ranking sites by search engines. What does a search engine update mean for each site? This is either a drop in the position of the site in the issue, or growth.
In no case should you be afraid of him.
Depending on how a particular website ranking algorithm changes, websites jump higher or lower in the search results. If new material is added to the resource, then it appears in the search only after the search database is updated. This applies to any subject - construction, SEO, online stores, .
In the process of updating the search base of the PS, more relevant ones get into the TOP
query sites that are less relevant lose their positions. There are several factors in determining a more suitable site for the request, which are taken into account when updating.
Yandex update
What is a Yandex update? This is what all webmasters are looking forward to, because without it, new posted pages will not appear in the search, new links, behavioral factors, and TIC will not be indexed and taken into account.
The positive fact of frequent updates is not only that new posted materials are added, but also that when the filter is removed, for example, when texts are updated, etc., the site will also return to normal results faster.
With all this said positive, there is also a dark side - such a thing as the Yandex update storm. It indicates the degree of change in search results and is measured as a percentage or points (derived from the marine theme). The higher the storm index, the more the search results have changed - some sites have left the TOP, some have entered. With the next update, the sites may return to their original positions.
In different analyzers, the storm designation can be observed in the following formats:
7:45 Rate of change in issuance: 86.2%
How often does Yandex update? The exact forecast of ups is unknown to anyone. The last time they happen 2-4 per month. Sometimes webmasters have a question why there are no updates for a long time. Their number depends on the number of updated algorithms, on the introduction by Yandex employees of new rules or variables in the ranking formula. For example, if you change one variable in the ranking formula search engine, issuance can change dramatically (storm). Therefore, when updating Yandex, the site can lose positions very significantly.
Update Google
Google update - what is it? Yandex and Google updates are, by definition, very different. With the Google search engine, this is much easier.
There are two types of Google Apps:
- search
- Update PageRank (PR).
With the search engine, new pages and updates get into the search results, and the sites are re-ranked - sites that more satisfy the user's demand are in higher positions.
Also, the Google search engine updates the Panda and Penguin algorithms from time to time.
What are the updates? Below we will take a closer look at each type of app. One update of the search base can take place at once, taking into account several factors (for example, both textual and behavioral).
Search update issuance
With a search update of the issuance of Yandex and Google, the ranking of sites is adjusted depending on many different factors - textual, linking, behavioral and others. Up issuance of Yandex or Google is rather the result of different subspecies of updates.
Text update
PS text updates are based solely on the text information of sites and are the most anticipated, since they are of the greatest importance when adding new pages and materials to the site. When updating the content on the site, the position of the site is also updated. The more relevant ones rank higher. Those sites whose information less informatively answers the request are positioned below.
Different topics have different format requirements for text content. For example, if a user searches for "Dell laptop specs", then a spec sheet is logically required. If the query is "what is the ap of a search engine", it would be logical to look correctly at an article that fully describes this term, contains as much information as possible, and is correctly structured.
All this is taken into account by search engines and based on this, the issue is updated.
Reference update
Link updates of Yandex and Google is an update of the link mass of the site in the eyes of the search engine.
For example, an external link to the site was placed on January 2nd. This will not affect the ranking result in any way until the search robot indexes it and passes a link update, after which the weight of the link will be taken into account and directly affect the position of the site. If the link is indexed by a search robot on April 20, and the update takes place on May 3, then the weight of the link will not affect the position of the site either until April 20 or May 2.
The frequency can be 1 time / 3 months, usually 1-2 times / 1 month.
Update PageRank
It is logical that this type of update takes place only in Google PS. When updating PageRank, the PR score of each page of the site is updated. Occurs extremely rarely.
Update TIC
Yandex TIC updates update the site's thematic citation index. Since in order to improve the site of the TIC, it is necessary to carry out a number of works, which takes a lot of time (for example, more than adding a dozen pages to the site), they also rarely pass. Ap TIC can be viewed in most analyzers. If you see in the Yandex webmaster panel that the TIC has grown, this was certainly preceded by an update.
Update Minusinsk
Minusinsk Yandex updates appeared after the appearance of the corresponding algorithm, they are "impatiently" awaited by those who use the promotion of purchased links, whether they are eternal or not eternal. Minusinsk update means updating this algorithm, as well as the database of sites that fell under this filter.
Behavioral factors update
An update of the behavioral factors of Yandex and Google is an update of the issue that occurs based on an analysis of user behavior on the site (bounce rate, time on the site, conversion, number of pages / session, etc.).
Most webmasters prefer to look at the update of behavioral factors on the Movebo service, which also offers promotion with social signals. Most of the analyzers also show data from Yandex and Google pf updates on this service.
Update favicons
Update favicons in Yandex (Update favicon) takes into account the update of the site icon, which is visible in the browser next to the site name on the tab. If you add a favicon to the site, then it will not be immediately noticeable, but just after this type of up.
Where to see the update
As such, there is no schedule for Yandex or Google updates. You can look at the diary of updates that have already passed, but at the moment it is impossible to find out the exact date when the next update will be.
Usually the ups take place early in the morning (starting from 3-5 am). Most analyzers are configured in such a way that after the last update, ten minutes later, we can already see the results.
There are a huge number of analyzers of search updates. I prefer to watch the correct Yandex updates on the tools.promosite.ru service. There you can see the results for all of the above types of ups, accurate TIC updates
The update table is also available in other analyzers:
- seobudget.ru/updates (here is a handy calendar of updates)
- pr-cy.ru/updates/
- topvisor.com/updates/
- and etc.
Undoubtedly, it is better to check updates in several analyzers. One should not be trusted. Why check the ups and how to benefit from them, we will analyze below.
How and why to analyze updates
According to the Yandex update schedule, it is possible and necessary to carry out an analysis. Why is it necessary? If you have your own site, or you are promoting or supporting someone else's, you need to see the results of your work, and if after making any changes you see negative consequences, change the format of work.
For example, at the moment texts are being written according to one template. After the text up (we look at the date of the Yandex or Google update), the positions of new updated pages fell, and the positions of pages that were written or designed according to the old template do not change or improve. Then the problem is in the lyrics. The format changes, new texts are written, and as soon as there is an update on the texts, we look at the positions.
The same applies to links. If they were purchased according to the same strategy and position or the traffic sank, we change the link tactics.
After receiving the results of the last update, you need to take the maximum range of available factors. At a minimum, these are the results of Google Analytics, any position analyzer in Yandex and Google, and Yandex Webmaster data. Consider all the data, but do not forget that not everything is 100% reliable.
Of course, this is all about updates, thanks to which the webmaster can clearly influence positions and, accordingly, traffic. We do not consider the analysis of TIC or PR updates in this context.
It is easier to analyze Yandex updates, since they happen quite often, much more often than Google ones. Thanks to monitoring, you can identify promotion errors, choose the best strategy, and further attract really interested audience to your site.
I wish you only favorable updates!
TIC updates are like an earthquake in seismically active regions. Everyone knows that this happens regularly. Everyone has long been accustomed to any consequences and can predict with a high degree of probability the time and factors influencing this process. And still, every time the Yandex TCI update causes confusion, joy, disappointment, heated discussions, discussions and quarrels among optimizers - in general, the whole gamut of human feelings. Let's see why.
TIC - litmus test due to the lack of analogues
It just so happened that the TIC is the main clearly visualized indicator of the authority of the site in the eyes of Yandex. In view of the fact that the latter is the leader of the CIS search market, its attitude to the site often becomes the determining factor in assessing the success of promoting this site. Of course, experienced specialists in their assessments rely on many other aspects, but for a person who is not too versed in the intricacies of SEO, the situation is quite trivial: the higher the thematic citation index, the better the site. To some extent this is true, to some extent it is a delusion, but you can read more about this in a special material on TIC. In the context of the topic under discussion, it becomes obvious why many optimizers are so reverent about updating this indicator: each update of the TIC is for their customers that very kind of litmus test. Who wants to paint it in an unfortunate color?
What is good for the buyer is death for the seller
Any market needs criteria for evaluating goods and services in order to determine different niches, price levels, etc. The market for buying and selling text links for search engine promotion is by no means an exception. Update Yandex TCI - a time of worries and confusion in the ranks of link merchants of all stripes. If the update brought an increase in performance, you should expect an increase in prices for links from a lucky owner. The reaction to a decreased TCI is more reluctant and prolonged.
Ordinary TIC updates do not have a big impact on the market. Large players generally do not notice such fluctuations within one or two dozen points. The worries of little-known webmasters, as a rule, are offset by an increase in positions for the next update. However, sometimes Yandex surprises the market in the form of a massive change in TCI sites down. Some experts attribute this to the automatic filtering of a large array of "wrong" sites (for example, an update in 2006, in which a large number of sites lost up to 50% or more in the TIC, is often explained by a filter introduced against the so-called "linkers"), while others believe that in this way Yandex reminds the community that it holds the levers of market control in its hands.
The main thing after the update of the Yandex TIC is to remain calm
Recently, search engines (especially Yandex) are not distinguished by the stability of their algorithms and quiet work without constant changes in the rules of the game for optimizers. Professionals are already accustomed to such time pressures, and even the most unsuccessful TCI update is perceived philosophically: one way or another, any changes will also affect competitors, which means that the task is to quickly respond to changes and make appropriate adjustments to the algorithms for promoting client sites. When customers themselves understand this, business relationships continue for a long time and are beneficial for all participants.
P.S. You understood everything correctly: this is exactly what they do in Demis Group - calmly, thoughtfully, without haste and nerves.
Yaroslav SHAKULA, Demis Group
I'll show you where to find the correct Yandex updates by number and time. I check the positions of articles after 2-3 ups. Search results update is not stable, so you need to know when.
Ways
Seobudget.ru: widget and convenient informers for the site
Perhaps the most correct, informative and non-nonsense services from seobudget, go to it. Divide the page into three parts
I advise you to register in this system, it does not ask for money. Registration is required for messages by mail.
First part: calendar
The service gives exact numbers when the next Yandex updates took place. It is convenient to plan your actions. The image below has a decoding of the icons se, sy, etc.
Second part: subscription
Subscribe to messages. By connecting, pre-register on the site. That is, when updating the search base every time, wait for a letter or sms. 
Informer and widget
Last feature, informers and widgets. A useful feature for people who love monitoring, constant online reports in Yandex search, as well as on the site.
- Preview of the appearance of the informer.
- Code to embed on the site.
- By clicking the “add to Yandex” button, we add the updates widget to the search.
When you click, you will be redirected to the page of the main Yandex search in your country, and you will be offered to add a new object, agree and see the area. So many good utilities and for free, it's a sin not to use it. 
Tools.promosite.ru: the most correct Yandex updates
The old man tools.promsite does not lose its popularity and shows the correct Yandex updates all the time. I'm a fan of simplicity and promo is the best at it.
- Apa exact time.
- The percentage by which the issue was updated.
- Below the table is a summary of the change of titles and updating of links.
The only negative is that future updates are not shown, it is quite a working and useful tool.
Topvisor.ru: correct forecast
I put topvisor.ru in third place, I wanted not to do a review, but I like their forecast. The functionality has not been worked out, it gives out past updates, why it is not clear. We go to the site, a distinctive feature, there is a level of change points in the issue by category.
Below is the calendar of issuance and base, the days are marked with checkmarks.
There is a counter code before the new database update, at the bottom of the page, copy the code and paste it on any page.
Hello dear site visitors. Probably, everyone who takes the first steps as a webmaster will recognize the mysterious words in their native runet, updating Yandex search results. You may ask, what, does this only apply to Runet?
I answer, yes, only his own. The fact is that the global search giant Google does not have this at all. No, he, of course, also updates, but his algorithms do this all the time, so to speak, almost online.
Yandex, for some reason, updates periodically, and not only issuance, but also TIC ups (an abbreviation that stands for thematic citation index). This indicator determines the degree of trust (trust) of the search engine to a particular Internet resource (at least I would like to believe in it).
In addition to search engines, site owners who offer links for sale pay attention to the TIC, since the higher this index for a site, the higher the price you can get for a link.
What is Yandex search database update
Yandex generally likes to keep itself waiting. In addition to the search up in Runet, there is also an up of pictures, a catalog, and even favicons. Of course, not everyone and not all the time follow updates of this kind, although sometimes they are useful. Let's say when you changed the favicon image or your main traffic comes from image search.
So, let's talk about updating the Yandex search database. How often does this happen? How can you tell if an update has already happened? And, after all, why do we need to know? These or similar questions are asked by all young webmasters who have embarked on the thorny path of optimizing sites for promotion in Yandex. And this is in the order of things, everyone goes through this stage.
The reason for the need for updates at Yandex is quite prosaic. Compared to its overseas counterpart, our Runet search engine does not have a hardware and technical base of sufficient power that would allow updating search databases at least a couple of times a day, taking into account all re-indexed pages and detected incoming links. It is precisely because of this that he is forced to cheat, thereby reducing the load on the server part.
And what then does the Yandex search robot do on the site every day? What it should do is collect data for the index, that is, look for new pages and incoming links, update information about existing ones. But he does not let all this "into business" at once, but simply diligently writes down in a secluded place.
And at certain intervals (several days, sometimes several tens), they give the accumulated information for search results. That's when the Yandex search database is updated. By the way, you can see for yourself the frequency of this sacred event by looking at the dates of the official updates:
A reasonable question arises, what do we get between these updates? Everything is very simple - it's a cache.
If we explain this very simply, then the search results algorithm determines the list of the most relevant pages for a query only once between ups, after this query has been entered after the next update of the database.
And this result (list) is immediately cached so that later, when this request is entered, it can be retrieved and shown to users. Such operations greatly facilitate the work of Yandex servers and make it possible to keep the brand in front of the world search bigwig, Google, even without such powerful hardware.
At the next update, taking into account all the data about pages and links pointing to them, collected by robots after the previous up, a new list of page rankings for each request will be compiled, and again it will go into the cache so that everyone can get a quick response.
Naturally, the process described above is greatly simplified. About a dozen years ago, I think it was more like reality. For about two years, Yandex has been using personalized search results.
Thanks to it, users who have a large but different search history receive a different list of results in response to the same queries. And to date, this approach is increasingly beginning to prevail and be used.
However, if more than ten percent of search queries have a changed result, it's safe to say that an update has occurred. How can you tell when this happened? Let's talk about this a little later, but now a few words about what is a TIC update?
Well, we don't have to rack our brains with this one. There is an opinion that the sum of the citation indices of all sites in the Yandex index is a constant value, and site indices change by subtracting from some and adding this indicator to others. This update occurs even less often than the search base (period from 20 to 50 days). 
Below you can evaluate the frequency (or rather, its absence) of the latest TIC ups:
What affects the Yandex TIC? This is the number, and most importantly, a qualitative indicator of links entering your site from other resources that are related (to the taste of the search engine) with yours in terms of thematic content.
As in the case of indexing, the analysis of such links occurs permanently, but the TIC itself, in general, remains unchanged between updates of its values. In exceptional cases, however, it can be changed in a negative direction in the form of punishment.
And then, after the update, the index abruptly changes its value (or not, as the algorithm smiles at anyone), and freezes again until the next up.
More about the types of Yandex updates
Yandex has another index, which, by the way, it recalculates instantly, online. This is the WCI (Weighted Citation Index). But, unfortunately, the data of this index is not available to the uninitiated, or rather, to ordinary users. Similarly, the constantly changing value of Google's toolbar PageRank, which can also be seen after updates, is also inaccessible to the uninitiated.
However, there is an opinion that this indicator of the Google search engine is no longer as strong as it used to be. An indirect confirmation of this is the fact that the last update of Page Rank took place about a year ago. You can see for yourself the negative dynamics of the frequency of these ups:
Let's go back to Yandex, or rather, to those Yandex updates that webmasters periodically monitor as necessary:
1. Update Yandex.Catalog. This most significant catalog of the Russian segment of the Internet, when updated, adds data on new resources or deletes those that have fallen in his eyes. Therefore, it is important for webmasters who are waiting for one of these events to monitor and verify these updates.
2. Update favicons. Unlike the search results of Google, Yandex, to the left of the snippet, also shows the favicon, the image-emblem of the site. However, it does not show this image immediately after the site is indexed and the search results are updated or the favicon is replaced by you, but only after the favicon is updated on Yandex.
3. Update of the search database of pictures. The pictures on the pages of Internet resources are monitored by a special Yandex robot. And the image database in Yandex is also updated periodically, so if you receive or plan to receive a significant share of traffic through images, you should monitor these updates in order to be able to control your own actions.
4. Update mirrors. A separate Yandex robot is working on what controls the merging (gluing) of site mirrors. For example, two URL addresses - www.site.rf and site.rf - are mirrors that need to be glued together, and be sure to use a 301 redirect, in the robots.txt file or in the Yandex Webmaster panel.
There are situations when it is necessary to change the domain, for example, after falling under a search filter. Then you should register a new main mirror on both the new and the old domain and duplicate it in the Yandex webmaster. But even after that, for the search engine, the mirrors will become one only after the mirror update.
I also want to tell you that the update of the Yandex search database is not one-time in all areas, but is thematic in nature:
- Link update - data on the indexing of links entering the sites come into force.
- Text update - similar actions, only concerning the indexing of the text content of pages.
- Behavioral factors update. Data on user behavior on indexed sites is also updated at certain intervals.
- Search algorithm update. If they are not afraid of this update, then all webmasters and website promotion specialists are afraid. This is an update of the very approach in ranking, that is, in determining the level of relevance. This is a change in the algorithm for analyzing data received by other Yandex robots and in the principle of generating the final search results list.
As a rule, the Yandex search database is updated in the following order: first there is a text update, followed by a link update. Behavior data is updated without any sequence. You can see this for yourself by looking at the latest update data in the figure below: 
I would like to note that you should not get hung up on updates and frantically wait for the next up, the main thing in the work of a webmaster is to check the position of the site (there are enough similar resources to check on the network) and analyze the changes.
And it should also be taken into account that Yandex search is inherently inert, and the result of one update is not a sentence yet, it’s better to wait for another one or two to draw some global conclusions.
How to track Yandex updates
After reading what I wrote above, you probably want to ask a question, how to track Yandex updates? As you may have guessed, there are such ways, I will even say more - there are several of them.
First, you can subscribe to a newsletter from Yandex itself. This becomes available after you have added your project to the Yandex.Webmaster tool. To do this, in the settings item "Types of messages" put a mark on forwarding to e-mail opposite the types "Global" and "Update search database".
I generally recommend that all messages in the list be sent to the mail. They do not appear too often to litter the box, and you will always be aware of all events. 
I would like to note that messages from Yandex about updating search results occur after the issue calms down after the update, and you get the opportunity to calmly determine your current positions and analyze whether it turned out to be good for your resource or bad.
There are other ways to get information about Yandex updates. For example, the popular website Seobuget places on its pages a tool called "Yandex and Google Accurate Updates", which not only shows the TIC and SERPs that have already taken place, but also gives predictions about the release dates of new ones: 
Here you can also subscribe to the newsletter in order to receive timely information about updating (optionally) various databases. In addition to the subscription e-mail, you can choose to send SMS. Its current cost is 5 rubles. Registration is required to be able to post on this site. 
To always keep abreast of new updates and tell your site visitors about them, you can add an informer from the above resource, the code of which can be found under the mailing form, of the following form: 
If you do not want to place alien code on your site, you can use the service of Yandex itself and place a thematic widget on its main page.
There are other resources on the Internet that monitor Yandex and Google updates. For example, a site like Pr-Cy contains an "Updates" tool, 
informing in the form of a calendar the latest changes in indexes, issuance, etc.
This resource, in addition to the calendar, also offers to add your widget to the main page of the same Yandex or an informer for visitors to the pages of your site.
An informer containing such interesting information as data on behavioral factors can be easily obtained by looking at the Movebo website.
To independently monitor the change in the Yandex thematic citation index (TIC) and report this indicator to visitors to your resource, you can put a button on your site stylized as a banknote.
You can get the installation code on the Yandex website.
It will be very convenient, useful and informative, as I think, to visit and discuss Yandex updates on thematic SEO forums. I think most will agree with me that one of the most convenient and popular sites is the searchengines.guru forum.
It has a separate section on Yandex updates, and a subscription to new materials that will be published there is available. 
As in any other forum, its members gather from all over the Internet and actively discuss information about the promotion. And in the above section, you will also find a lot of interesting things about past and upcoming updates of the issuance, TIC, images, learn different opinions, stories, and also talk about your sorrows and joys.
