Is it possible to make money on cpa. CPA marketing without investments: examples, earnings, reviews. What blogs can make good money in CPA networks
Beginning webmasters often write to me with a request to advise a CPA network for work.
Indeed, there are many aggregators of affiliate programs on the Internet and in its Russian segment, in particular, and the trend is only growing. How can a beginner in traffic arbitrage not get lost here and choose among this abundance a network where it will be convenient and, most importantly, efficient to work?
I will show you step by step algorithm with selection criteria and recommendations of the best affiliate aggregators, and I will also recommend some of them based on my own experience. Read carefully - having understood the essence, you will be able to independently expand the range of networks with affiliate programs and earn money in them without any problems.
CPA networks for beginners
How do aggregators differ from each other:
- Launch date - there are well-established, with a history, and young, not hyped.
- The categories and topics of offers presented on the site are gaming, commodity, information products, adult and so on.
- The presence and variety of functionality that simplifies the work of the webmaster and allows you to earn more.
- The quality of the support service - how well the feedback is delivered, whether there is a personal manager, online chat, social network groups for communication, and so on.
- The number of offers on the site - if there are few of them, there is no possibility to choose according to your preferences.
- Availability of exclusive offers.
These are just the main differences, there are many of them, and each CPA network is unique in its own way, but the points listed in the points noticeably affect the comfort and productive work of a novice affiliate marketer.
How to choose
Newly opened or little-known networks are not suitable for beginners for the following reasons:
- firstly, they have not yet earned a reputation, there are no reviews from other webmasters and it is not known how things are done here, but you should not experiment on your budget;
- secondly, the functionality of the CPA network is hardly launched in full, it is being implemented and tested, and there may be crashes, freezes, incorrect statistics and other jambs;
- thirdly, as a rule, not only arbitrators, but also advertisers are wary of working with unknown aggregators, so it’s almost impossible to find good, sought-after offers on such sites.
You need to decide what category of offers you are going to deal with. For beginners in arbitration, I advise two options: . The former do not require special schemes for attracting traffic and it is easier to start with them, the latter give a better profit due to higher commissions.
For aggregators of information products - courses, trainings and other educational materials by well-known authors, read the article at the link above.
To get higher commissions, you can connect to (casino, gambling) or travel affiliate programs that convert well and give good profits, for example, where, among other things, there are a lot of tools and training materials for quick start and efficient work.
Now let's stop at CPA networks with comrades.
The most suitable for beginners, where there is everything you need to start and work successfully -, Ad1, M1-shop, KMA,.
I will briefly list what is in each of the above, and I will dwell on one in more detail, where I will clearly show which options and tools are important and help the webmaster.
Admitad.
One of the oldest and most famous networks with a rich history, a wide range of tools and good webmaster support.
It has more than 1000 offers of various categories on its site - from popular stores like M-Video, to banking services, games and dating sites. There are quite a few exclusive offers that you will not find in any other CPA network - due to the reliability and high volumes of traffic coming through, many advertisers prefer to work exclusively with it.
The same applies to webmasters - because of the simply huge selection of offers in a wide variety of niches, it is possible to get sales in any traffic sources by selecting the right product for the prevailing audience using various filters.
, KMA, Ad1.
All of the above can be repeated about these CPA networks, maybe to some extent more modestly, but still - a large selection of offers of various categories, including exclusive ones, a lot of wow-products, functionality and JV at the highest level. The difference between them is in some details that are not critical for selection.
Qnits.
This is a dropshipping platform with many interesting product offers, various webmaster tools, a 24/7 call center, and good order confirmation. Here you can set a markup on the goods yourself, create your own showcase of products or use ready-made landing pages.
.
An excellent product affiliate specializing in nutra - always relevant products for health and beauty with good conversion. The partnership began its work in 2016 and currently represents:
- payments up to 2 times a day with withdrawal to webmoney, paypal or traffic sources;
- 2 200+ nutra offers;
- 50 in-demand high-converting niches;
- 100+ GEOs with Trial, SS and COD solutions;
- 10,000+ registered webmasters.
Paid action - a confirmed application with the size of affiliate deductions of $4-70, depending on the offer.
All drugs are accompanied by documents with information about manufacturers and certification checks, which ensures the trust of buyers and the passage of moderation in traffic sources.
For each offer, you can choose from several options of professionally designed landings and pre-landers.
24/7 support is very good — affiliate managers have experience in arbitration and will always advise top bundles and free offers for your traffic sources. And also will prompt a couple of sources with zero competition!
If you don't use dr.cash yet, without an interview and moderation, the process will take less than 1 minute.
M1 shop.
Using this grid as an example, I will show which options provide additional convenience for traffic arbitration.
When you log into your account, you immediately see who you can contact online and through what communication channels.
This is very important, especially for beginners - any issue is resolved in real time, and not through long correspondence in tickets.
Let's open the tab with offers, and in the filters we see the checkbox "Call center M1-shop".
Another positive point: practice shows that the percentage of confirmed orders is higher when CPA network operators, rather than advertisers, are calling customers.
Let's go to some offer.
The first plus is that several domains are offered to get an affiliate link. As you understand, if a bunch of webmasters are pouring on one domain, and many do it poorly, the advertising platform starts to increase the cost per click for such links, and several domains improve the situation. Of course, the best option is to park your domain and drive traffic to it, but this choice is better than not having one.
The next moment is a lot of tested pads and landing pages for the offer with an indication of convertibility. Good again. In addition, you can divide traffic into mobile and desktop versions of landing pages, or you can use your own landing and attach a ready-made Iframe form to it.
To increase the conversion of landing pages, there are a bunch of additional features that are implemented with one click
To track traffic during arbitration, it is imperative to use analytics systems - usually Yandex Metrica or Google Analytics. The introduction of your counter code into the selected landing page of the CPA network is done in M1 in two clicks, which is also important for beginners.
First, you specify the traffic source and UTM tags with macros are automatically added to the affiliate link, then you enter the counter ID in the required field and the issue is resolved - conversion statistics will be displayed in your analytics service account.
Very, very comfortable. To get data on completed requests, we do the following: we get an affiliate link and execute a test order - we are redirected to a thank you page.
Since the counter is also installed on it, we copy its address and visit the page. Now in the statistics we will see all order conversions.
These are interesting and useful tools that beginners should pay attention to when choosing a CPA network for work. They save time and help both beginners and more experienced webmasters get better results. I described those affiliate aggregators through which I work myself, which one you choose - decide for yourself, the criteria are described.
The desire to earn is growing in us every day. And not so much because of the high cost of living, but because of the reluctance to sit in the office from morning to evening, receiving a living wage. We are constantly looking for new and, importantly, relatively simple ways making a profit. As one of the options, you can consider CPA marketing - not new and rather complicated compared to other methods, and therefore still a working method of making money on the Internet.
What is this?
The very concept of affiliate marketing has been known for a long time. But right now (CPA marketing is most often considered as a permanent income), received from attracting customers to the advertiser's website, is formed not due to a simple “following the link”, but from the position of the “given behavior” of a potential client.
What does this mean in simple words? If earlier companies paid for visiting their pages and showing direct ads on blogger sites, now the situation has changed. Sellers need effective targeted spending of budgets. CPA marketing involves paying for a specific action of a visitor. Registration, subscription to a newsletter and an application, making a purchase of a product (ideally) - this is a small list of those very conversion (desired) actions.
Modern Internet Marketing
If at the beginning of the development of the Internet we said that creating and maintaining your site with a description of goods is 90% of success, today such promotion will give absolutely nothing. The competition is so great, and even reinforced by the fact that the Internet literally knows no boundaries, that it is necessary to constantly stimulate potential consumers and direct them "on a given route." In a nutshell, this is internet marketing. But where does CPA marketing fit in here? Feedback from advertisers about the effectiveness of the approach is simply fascinating.
For example, a travel company pays only for registration on its website. If the client has not done so, the advertising agency does not receive a fee. And vice versa, the larger the database of the tour operator, the higher the profit of the promoting company. Thus, the funds of the allocated budget are distributed much more efficiently.
Many names - the essence is one
So, performance, affiliate marketing, affiliate marketing, CPA marketing - all these concepts are used to define a model (service) on the Internet, in which certain actions of network users are paid. Specialists use tools such as direct and SMM marketing, search engine promotion, etc. But it is worth paying attention to the fact that for the advertising side, each of the listed models has its own financial flow. CPA marketing (reviews from bloggers and active users of social networks sound very convincing) allows you to make a profit almost from the first week.
The model is not new, but effective
Internet marketing is actively developing, and the consumer is no less actively looking for ways to get away, hide from intrusive direct advertising. Therefore, marketers have to look for more and more elegant ways to attract potential buyers.
As loopholes become smaller, businesses are faced with the question of how to improve the effectiveness of marketing activities. This is where the CPA model comes in. The return on investment is almost 100%. First of all, because the advertiser himself does not expect anything supernatural from visitors to his site.
In such a situation, a digital agency can significantly increase its profits.
Why love affiliate marketing?
The most obvious advantage of the CPA model is the ease of measurement. The client subscribed to the newsletter - paid, did not subscribe - sorry. It is this simplicity in determining the effectiveness that attracts all participants in the promotion chain. But, of course, this is not the only plus that CPA marketing boasts. Reviews of experts allow us to highlight the following reasons for the popularity of this scheme:
For an offer, this is a very profitable budget spending system. Payment is made only for the desired (and useful) actions of the client. In addition, they are practically absent. Compared to investments in contextual advertising and SEO, offers know for sure that they will achieve the planned results.
Marketers are also rewarded for targeted leads. Therefore, they are forced to come up with new incentives that are interesting for the consumer. Since most often the payment for conversion actions is higher than the fees for traffic, clicks and impressions, advertising agencies are interested in using CPA marketing.
The owner of a review (entertainment) site will also maintain its resource at a high level. After all, he needs a constant stream of readers who will be shown ads within the CPA model. The higher the popularity of the portal, the more opportunities to earn (or simply increase the payment for a single action).
In general, each of the participants, in addition to elementary financial benefits, also receives additional bonuses - from ease to resource development.
Possible options
Among the variety of opportunities for using marketing with payment for conversion actions, we will choose and consider the most popular ones. Effective CPA marketing, examples of which can be studied fairly quickly, looks like this:
Selling pages or sites (on one page or full-fledged resources with landing pages) - here the visitor receives full information about the product and is redirected to manufacturers, where he can make a purchase. The task of advertisers is to qualitatively stimulate the consumer so that he really has a desire to buy a product.
Pay-per-action promotion is very similar to traditional content marketing, but CPA marketing assumes that payment will be made not for traffic or a place in the search query results, but for specific actions of a network user.
Review sites - these resources have a lot of information about products, comparisons, etc. User reviews, reviews and ratings are also published here. Each such description leads to the page of the advertiser (manufacturer or authorized seller) and if the client clicks on the link and buys the product, the owner of the review site receives a reward.
Members of the CPA chain
Now it is necessary to understand who and how is involved in the promotion chain that provides a reliable financial flow. CPA marketing, reviews of which are very diverse, is carried out at least with the participation of three parties: the seller of the goods - an advertising agency (full cycle or specializing in digital) - owners of blogs and popular sites. The first two are called offers, i.e. persons offering payment for attracting consumers to their site. But, as already mentioned, CPA marketing without investments (without investments and content payments) is not just traffic; This is payment for specific actions of a site visitor.
Therefore, it is much easier for owners of review sites or popular infotainment portals to make money. After all, tens of thousands (specialists say that the normal statistics is 15-20 thousand) visits per day will certainly provide the required number of clicks. Another thing is that the consumer is becoming more and more demanding, and getting him to do something is not easy: you have to make an effort and think over real incentives.
Where to use performance marketing?
Online stores, coupons, service businesses - these are the most suitable projects that CPA marketing will help. Earnings (reviews of specialists are encouraging) can reach high numbers. But only if the site owner correctly evaluates his audience and places offers of suitable offers. The product must be understandable to visitors, meet their interests and financial capabilities.
Promoting exotic, customized products through CPA marketing will not produce the desired results. After all, buyers of such goods are few in number.
A bit of history
For the first time, the American agency Fluent spoke about the use of the CPA approach to product promotion. According to the director, the company increased its revenue to $40 million in a year (this is 850% compared to the previous year). From that moment on, experts started talking about increasing the effectiveness of promotion in social networks. So what did Fluent do that later became known as CPA marketing? The training begins with the fact that CPA is an abbreviation for the English "cost per action". Literally, it means “pay for action”. And then it is necessary to provide the advertiser with specific consumer actions: likes and sharing in social networks, printing promotional coupons, subscribing to the newsletter, etc. But this was already mentioned at the beginning of the article.
The direction of earning in CPA networks has turned into a strong trend that began back in 2010 and is still growing in popularity. Everyone who made money on websites by selling links and placing contextual advertising is slowly moving into CPA.
If you buy traffic, then a very fast return is a plus. Those. we bought traffic and in a few hours you can look at the results. A significant disadvantage is that you need to invest money. Plus, purchased traffic does not always turn out to be "high-quality".
Free methods of attracting traffic ( social media, forums) are not bad, but you can hardly earn big money here, because. such links resemble spam and will be removed in moderated places. And where there is no moderation and links will hang for a long time and there is really no traffic. So this method is suitable only for those who do not want to invest in the Internet at all.
2. Step-by-step instructions for earning money in CPA affiliate programs
2.1. Registration and selection of CPA networks
There is a large selection of CPA affiliate programs on the market. Of course, the conditions for many of them are very similar. There are networks that combine a whole range of offers from various topics. There are more specific ones.
In principle, it is impossible to say exactly which CPA network is the best, since the payment for offers may differ depending on different networks both up and down.
Watching foreign resources that work in CPA networks you can predict the future of Runet in this type of activity. Runet lags behind foreigners in development by two or three years, and is only now beginning to gain momentum. There are several great ways to make money on affiliate programs that are successfully used in the bourgeoisie. Accordingly, we can safely work and develop those areas of earnings in the CPA, which are the future.
The principle of earning on CPA
Free PDF Book - 10 Secrets Rich People Keep Silent AboutFor some time now, advertisers have begun to actively switch to CPA networks, since paying for ghost clicks in PPC affiliate programs has ceased to be interesting. Payment for specific actions, which is used in CPA networks, is much more attractive for the advertiser.
The main income for webmasters in CPA networks - attracting traffic in large volumes for offer sites. On these sites, traffic is drained, and if he performs certain actions in the offer, the webmaster receives his reward for this. There are many ways to make money on CPA that are successfully used by webmasters.
How to make money by creating a website?
The first, most high-quality and stable option for earning is creating your own website. Creating, promoting, placing targeted advertising for your affiliate program is the main work of your own site, which provides an opportunity to make good money. In practice, the difference in creating a site for regular advertising is no different from creating a site for a CPA affiliate program: an advertising banner is placed, through which visitors go, for which the webmaster receives his money. But the main difference is in CPA you can earn much more than in RRS. The task of the webmaster is to create a traffic site.
It is advisable to fill a CPA affiliate site, for example, about games, with a lot of articles for each of the games, make promotion by creating attractive descriptions for them, and insert screenshots.
In general, create a full-fledged landing page with optimization for search engines. On the page, you need to specify links for registering in the game, make a promotion in the search for queries in the first places. Which requests to choose depends on the imagination and experience, this is precisely what is the most difficult. It is possible to fully promote the site for the most frequent queries with catching traffic specifically for your niche - games, and not for any game separately. For beginners, it is best to start and promote the site in the CPA gaming theme.
How to make money on CPA in social networks?
For those who do not have the desire to create their own sites and work for the future, waiting for their site to reach the top, investing money and effort in promoting and improving their resource, you can use enough in a good way- earn in in social networks.
This way to make money has its advantages - a huge amount of traffic, people who are ready to spend time playing games around the clock. It all depends on the ability to draw attention to your advertised product (certain games). The quantity and quality of traffic will depend on the ability of the webmaster to get people interested in their product.
First of all, you need to create a VKontakte group on your topic, attract people to this group in one or more ways:
- friending;
- advertising in communities;
- viral culture;
- targeted media advertising;
- hashtags;
- through the widget on the site.
All this time, while people are subscribing, you need to continue to interest them in your product, post links and offer registration. Social promotion networks requires a sufficiently high activity of the webmaster so that the required reaction to the exposed links.
How to make money on traffic arbitrage?
A very attractive way to earn money is traffic arbitrage. The job is to buy traffic low and sell it high. This way of earning in CPA is one of the most profitable.
In order to make money in this way, you need to go to VKontakte to buy ads for the game there, to which traffic will merge. Choosing the right game is the most difficult part along with ad targeting and compiling an effective ad.
All these points need to be well adjusted and given enough attention. The webmaster needs to promote by searching for the optimal banner, creating an attractive and beautiful text for it, preparing targeting and providing links to a promising offer.
Watch the video - Earnings on CPA affiliate programs. The best affiliate programs to make money online
To earn on traffic arbitration, you need to work hard, this work is very difficult, although in words everything is quite simple. Before you start draining your money using this method, you must have or gain certain knowledge of arbitration.
What's great about CPA is that there are great companies that are willing to pay decent money for the actions performed. Among them are: Tinkoff, Svyaznoy, Sapato, various shops, banks, insurance services.
There are many ways to get traffic, but these three are your own website, social. networks and traffic arbitration are the main ones.Arbitration should be dealt with by people who have enough perseverance, knowledge and are ready to go into the red before receiving the first income and suffer certain losses.
Greetings, dear friends!
It's no secret that earnings on CPA affiliate programs is gaining more and more popularity today. Everyone around is shouting “100,000 per month for CPA!”, “300,000 rubles per month for CPA!” etc.
Of course, with such numbers, a beginner's hair stands on end in the most immodest places =) And they start looking for information on the Internet about how to start making money on CPA affiliate programs. And there is a lot of information on the Internet on this topic in bulk and every day it becomes more and more ...
But… as often happens, after reading just one e-book or watching a couple of video tutorials, beginners rush headlong into CPA marketing. What is the result? Nothing! The usual drain of the budget, disappointment and a couple of swear words addressed to the authors of those videos or books that were read and viewed.
TOP 5 Newbie Mistakes When Earning CPA
Why is this happening? Why do beginners fail when making money on CPA affiliate programs? Sorry, I put the question a little wrong. It would be better - What mistakes do newbies make in CPA? Let's look at them in more detail.
1) Choosing an offer for good luck
Yes, it often happens that a newbie chooses an affiliate offer at random. I just liked the product or service and that's it. This is at least stupid. The newcomer himself cannot provide any logical explanation for this.
2) Ignoring the description and conditions of the offer
Yes, this happens quite often too. A beginner adds an affiliate offer, but does not read the description of this offer, nor the terms of cooperation and its promotion. This is a very serious mistake. Perhaps the roughest.
3) Wrong choice of advertising platform
As I said, in order not to reduce your earnings on CPA affiliate programs to zero, you need to know what types of offers are suitable for advertising on a particular advertising platform. By advertising platform, I mean banner, teaser, contextual advertising, your website, targeted advertising in social networks, Cashback, PopUp advertising, doorway traffic, email newsletters, etc.
4) Poor landing page
As you know, a landing page is a landing page, that is, a page that a person lands on through your affiliate link. Yes, many offers already provide ready-made and quite good and high-quality landing pages. But not all. If the offer does not have a normal landing page with good traffic conversion, then you need to make it yourself. How? We'll talk about this a little later.
5) No testing
The most important, in my opinion, moment when making money on CPA affiliate programs. Unless, of course, you want to minimize the cost of advertising the offer and get a good return in the form of high commissions. Beginners often neglect to analyze their actions and test certain advertising campaigns to find out what works better, what doesn't work, and what can be done to radically change the situation and make the advertising campaign more profitable and successful.
All this is understandable, - you will say, but you, Bulat, have not revealed the essence. So how do you get started with CPA affiliates? I'll tell you personally about my scheme of work.
My scheme of work with CPA affiliate programs
1) Registration in the CPA network
Often I add an advertising platform not in general. That is, I don’t write “contextual advertising” or “teaser advertising”, but I try to separate services. That is, I prescribe, for example, “Advertising in Yandex Direct”, “Advertising in Google Adwords”, “Cashprom.ru teaser network”, “Direct Advert teaser network”, etc. That is, I share services.
Why add platforms at all? It's very simple - so that when choosing an offer and forming your affiliate link, you can link it to a specific advertising platform. That is, you create an affiliate link for advertising, for example, for advertising in the Teasernet.ru teaser network and you can use this link to advertise the offer ONLY in the Teasernet.ru teaser network. I hope the idea is clear. If not, I'm waiting for your questions in the comments. We move on.
3) Offer selection
After registering in the CPA network and adding an advertising platform, I choose one offer and add it to my list of offers. At what at a choice I am repelled from a subject. Often I choose more massive topics - Online Games, loans, dating, product offers, etc. That is, offers that are of interest to a fairly large number of people. When choosing, I proceed from eCPC, CR, maximum cookie lifetime and maximum hold time (payment delay for checking traffic quality) and other important indicators.
I look closely:
- Offer Description
- Terms of cooperation
- Commission amount
- Types of allowed traffic
- Landing pages (landing)
- Deeplink (the ability to redirect to the desired page of the offer)
Since now I work more with targeted advertising on Vkontakte and teaser networks, the offers I have chosen should allow this type of traffic.
4) Quality landing page
You can spend less and earn more on CPA affiliate programs only if the offer you have chosen has a quality landing page. As I said earlier, many offers already have good landing pages that convert very well. Again, not all. If the offer does not have a quality landing page, you will lose money. And you don't want that. Right? What to do? You can make the landing page yourself. How? This is described in one of the lessons of my colleague Artur Mustaev.
another moment is a Deeplink tool that allows you to redirect a person to the desired page of the product or service you advertise. When you choose an offer, you should pay attention to the possibility of using this tool. So. If you are promoting an online store product, then the landing page MUST NOT be the main page of the online store. You MUST direct the person to a particular product. This will increase the conversion significantly. How to use this tool, I have already told and shown in the articles:
As I mentioned earlier, each offer has its own advertising feature and you can't just take your affiliate link and start advertising it everywhere. Each offer has its own platform. What I mean?
For example, loan offers. They will not go through teaser networks, Cashback, PopUp advertising. But through targeted advertising on Vkontakte or through contextual advertising, completely. Again, the setting of targeted advertising on Vkontakte must be very accurate and fall under the right audience. You can use banner ads, but also carefully - only on high-quality and thematic sites. Loans are a rather serious topic and it is not necessary to advertise it to an entertainment audience.
Dating offers or online games will work well in teaser networks and through targeted ones. These topics are quite light and therefore entertainment traffic will come in handy here. Again, teaser networks are different. Some are aimed at a more serious audience, others at young people and schoolchildren. For example, I would not advise you to advertise online games in the Advertlink.ru and Marketgid.com teaser networks. These are quite serious networks and it is better to focus on product offers in them.
For offers on a female theme, it is better to choose high-quality teaser networks. This could be Marketgid.com or Gnezdo.ru. Here the traffic is relatively high quality and buying.
For product offers (clothes, shoes, phones, etc.) it is better to use contextual advertising. And as an option, high-quality teaser networks. But again, even in high-quality teaser networks, there is bot traffic that needs to be identified and disabled partner sites with bot traffic from the list where your offer ads are shown.
6) Offer testing
Testing is a very important element of your advertising campaign. They don't need to be neglected. Even the gurus of earning on CPA affiliate programs cannot launch an initially profitable advertising campaign the first time. But they have experience, so they take much less time to test and analyze than we do.
As a rule, for one offer, I create 5-6 ads at once and allocate a certain budget for testing. Often it is not more than 2000-3000 rubles. Next comes the launch. After, when the ads are already unrolled, I already analyze the advertising campaign and see which ads work and which do not. I exclude non-working ones and leave working ones. Further, I am already finalizing working ads to increase conversion.
Yes, at the initial stage you may well go into the red, but when you test the ad and it starts working, then after a while you go into the black and then the campaign works for your profit.
You can learn more about many aspects of working with CPA affiliates from Artur Mustaev by clicking on the button below:
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Here is a small article that I am sure will help you when working with CPA affiliates. If you have questions or additions, then I'm waiting for your comments under this article.
In the next issue….
Have a nice day and good mood!
Sincerely, Your friend and assistant Bulat Makseev
